Juniors Cheesecake, New York

Marquee theatre lighting at restaurant entrance

Junior’s Cheesecake, New York City, NY

At Junior’s Cheesecake in New York City, Belfer Lighting delivered a custom marquee lighting solution that enhances both brand identity and guest experience. Known for its iconic atmosphere, Junior’s required lighting that was as bold and memorable as its world-famous desserts.

Marquee Lighting

To highlight the vibrant entrance and concession areas, Belfer integrated custom marquee lighting that draws attention to the cheesecake counters and service zones. The LED marquee lighting not only provides visibility and function, but also creates a striking visual effect that captures the energy of New York dining culture.

Custom Capabilities

Belfer’s design approach balanced retro-inspired style with modern LED technology, creating a solution that pays tribute to classic marquee design while delivering performance and efficiency.
Key features included:

  • LED marquee lighting for branding and visual impact

  • Energy-efficient LED systems for long-term durability

  • Custom fabrication tailored to the restaurant’s layout and brand aesthetic

  • Architectural integration to ensure harmony with Junior’s design identity

Lighting That Defines Experience

Belfer Lighting specializes in creating environments where design, function, and brand storytelling come together. At Junior’s Cheesecake, the marquee lighting doesn’t just illuminate—it sets the stage for an unforgettable customer experience, making the space as iconic as the desserts themselves.

Jenkinsons Boardwalk, Point Pleasant Beach, NJ

Marquee Lighting at the beach entrance to Jenkinsons in Point Pleasant NJ

Jenkinsons Boardwalk, Point Pleasant Beach, NJ

Project Overview

Along the iconic Jenkinson’s Boardwalk in Point Pleasant Beach, the lights of the amusement area define its energy and festive spirit. The Fun House—one of the boardwalk’s most recognizable attractions—uses architectural lighting to express that sense of excitement and place.

To achieve this lively yet refined illumination, the design team selected Belfer’s MQ2502 Marquee Lighting – Wet Location fixtures for installation outdoors around the perimeter canopies. Powder coated to endure coastal weather conditions, these fixtures provide brilliant and reliable marquee illumination that enhances visibility and visual rhythm throughout the façade.

Each MQ2502 fixture contributes to a continuous architectural ribbon of light, capturing the essence of Jenkinson’s vibrant nighttime identity while ensuring performance that withstands wind, salt, and moisture from the nearby Atlantic coast.


Product Highlights: MQ2502 Marquee Lighting (Wet Location)

  • Constructed for Performance: Wet-location rated for long-lasting operation in high-humidity and coastal environments
  • Design: 2×2 modular configuration suitable for exterior mounting on canopy and façade applications
  • Finish Options: Multiple powder coat finishes available for durability and architectural coordination
  • Lamp Configuration: Medium base design offering variable output and color temperature selections
  • Purpose: Engineered for outdoor marquees, entertainment venues, retail canopies, and hospitality façades

The MQ2502 fixture delivers reliable performance while maintaining visual consistency with surrounding architectural lighting schemes—ideal for entertainment destinations exposed to marine conditions.


Lighting Design Impact

The exterior canopies surrounding the Fun House come alive with the consistent, warm output of the MQ2502 system. The upward and outward projection of the marquee lighting defines the structural edges with clarity and glow, helping the Fun House stand out among neighboring attractions.

By combining festive presence with architectural control, Belfer’s MQ2502 fixtures achieve the ideal aesthetic for boardwalk architecture—balancing nostalgic charm with modern lighting technology. Their wet-location durability ensures year-round performance despite rain, salt air, and constant seaside exposure.

Air Canada Center, Toronto

Marquee theatre lighting at arena overhang

Scotiabank Arena, Toronto, ON, Canada

(Formerly Air Canada Centre)

Marquee theatre lighting at arena overhang

Project Overview

Belfer Lighting was selected to provide custom fabricated MQ2504 recessed marquee lighting fixtures for the outdoor entry canopy of Toronto’s iconic Scotiabank Arena (formerly the Air Canada Centre). As the premier sports and entertainment venue in Canada, the entrance lighting needed to deliver impact, durability, and architectural precision—welcoming thousands of visitors daily to home games, concerts, and national events.


Lighting Solution

Belfer’s MQ2504 recessed LED marquee fixtures were chosen for their robust outdoor performance, clean geometry, and ability to create a dramatic wash of light across the entry soffit while remaining discreet during daytime hours.

Fixture Specifications:

  • Model: MQ2504 Recessed Marquee Fixture

  • Application: Exterior canopy/soffit mounting

  • Light Source: High-output white LED lampings

  • Construction: Recessed aluminum housing with weather-sealed lens

  • Finish: Brass finish minimize daytime visibility

  • Rating: UL Listed Wet Location for outdoor installation and wet environments


Installation Highlights

  • Fixtures installed in rhythm across the main entrance canopy

  • Optimized beam angles to reduce glare and provide even coverage

  • Durable construction ideal for high-traffic public environments

  • Recessed trim eliminates visual clutter during daytime hours

  • Integrated with building lighting controls for flexible programming


Results

The MQ2504 marquee lighting transforms the Scotiabank Arena entry into a bold, illuminated welcome experience for fans and visitors. Designed for outdoor longevity and visual impact, Belfer’s fixtures reinforce the building’s identity as a premier destination while ensuring safe, attractive lighting after dark.

Lighting Design: Lana MacInnes
Lighting Design: Mulvey + Banani International, Inc.
Architect: Brisbin Brook Beynon Architects

7 West 21st Street, New York

Step and Aisle lighting outside hotel patio

Project Gallery: 7 West 21st Street, New York, NY

Step and Aisle lighting outside hotel patio

Project Overview

At 7 West 21st Street, a luxury residential building in Manhattan’s Flatiron District, Belfer Lighting provided custom LED step lighting for a private outdoor balcony terrace. The client requested a discreet, durable lighting solution to ensure safe nighttime use, while complementing the clean, modern aesthetic of the space.

Installed on a multi-level private terrace, Belfer's LED step lights offer both function and visual appeal, enhancing the outdoor environment with soft, low-glare illumination.


Lighting Solution

Belfer’s architectural-grade step lighting fixtures were integrated into the vertical face of each terrace riser, creating a rhythm of soft light that ensures visibility without overpowering the space or interfering with the building’s sightlines.

Fixture Details:

  • Type: Low-profile LED step light

  • Color Temperature: 3000K white

  • Material: Aluminum housing with corrosion-resistant finish

  • Mounting: Flush-mount

  • Dimming: Compatible with low-voltage and ELV dimming systems

  • IP Rating: Outdoor-rated


Design Intent

The terrace at 7 West 21st Street blends wood decking, planters, and stonework in a minimal, high-end palette. The lighting was designed to be nearly invisible by day and softly functional by night, guiding movement between terrace levels and accenting the geometry of the architecture.

With no visible glare and a shielded light source, the LED step lights maintain visual comfort while promoting safety and ambiance for evening entertaining.


Installation Highlights

  • Fixtures installed flush into concrete for seamless integration

  • Long-lasting LED modules reduce maintenance in residential setting

  • Perfect for urban terraces where lighting must be subtle and efficient


Results

The finished outdoor space at 7 West 21st Street is now a functional, beautifully lit terrace designed for both safety and serenity. Belfer’s LED step lighting solution elevates this private balcony with architectural clarity, warm ambiance, and long-lasting performance for all seasons.

Architect: Morris Adjmi Architects
Developer: Rose Associates

Beeline at Newport on the Levee, Newport KY

Marquee theatre lighting at bar restaurant overhang

Project Gallery: Beeline - Newport on the Levee, Newport, KY

Project Overview

Beeline, a vibrant cocktail lounge and entertainment venue located at Newport on the Levee in Newport, KY, needed an entrance that would stand out as both welcoming and visually striking. Belfer Lighting was selected to provide MQ2502 Wet Location marquee lighting to illuminate the awning across the entrance, creating a bold, inviting presence while ensuring durability in outdoor conditions.


Lighting Solution

Belfer’s MQ2502 Wet Location Marquee Fixtures were installed in the entrance awning to create a vintage-inspired marquee effect, drawing attention to the venue while enhancing safety and visibility. The wet-rated design ensures the fixtures withstand exposure to weather while maintaining a consistent warm glow.

Fixture Specifications:

  • Model: MQ2502 Wet Location Marquee Fixture

  • Socket Type: E26 medium base for LED or decorative lamps

  • Rating: UL listed for wet locations, suitable for exterior awnings

  • Finish: Durable exterior finish to match awning materials

  • Application: Outdoor architectural and decorative entrance lighting


Design Intent

The design concept for Beeline’s entrance focused on creating an urban, stylish vibe reminiscent of classic entertainment venues. The MQ2502 fixtures were arranged in rhythmic rows to emphasize the length of the awning, offering a dynamic lighting feature that complements the brand’s bold identity and makes the entrance highly visible at night.


Installation Highlights

  • Wet-rated MQ2502 fixtures in custom awning panels

  • Even spacing to achieve uniform brightness and marquee-style sparkle

  • Warm LED filament lamps used to replicate traditional marquee ambiance

  • Designed for durability in year-round outdoor conditions


Results

The MQ2502 Wet Location Marquee Lighting transforms Beeline’s entrance into a standout architectural feature. The lighting provides both functional illumination for guests and a signature aesthetic that reinforces the venue’s identity as a destination for nightlife and entertainment.

Design: Reztark Design Studio, LLC

Hollister Abercrombie Fitch Headquarters, New Albany

Circular Custom Marquee theatre lighting in outside fireplace retreat

Hollister Abercrombie Fitch Headquarters, New Albany OH

Circular Custom Marquee theatre lighting in outside fireplace retreat

Project Overview

At the Hollister / Abercrombie & Fitch Headquarters in New Albany, lighting plays an integral role in shaping architectural character and brand experience. In the outdoor barn area—an elegant retreat space defined by timber construction and an open-air fireplace—Belfer Lighting crafted a custom circular marquee chandelier using the MQ2502 Marquee Lighting Wet Location system.

Suspended over the central fireplace, this fixture anchors the space with a warm, inviting glow that complements the rustic detailing of the barn structure. Designed to perform in outdoor conditions while maintaining visual delicacy, the MQ2502 system delivers both durable illumination and refined craftsmanship, emblematic of Belfer’s architectural lighting expertise.


Product Highlights: MQ2502 Marquee Lighting (Wet Location)

  • Configuration: 2×2 Medium Base Marquee Lighting system adapted for a custom circular chandelier
  • Environment: Wet-location rated for outdoor exposure, humidity, and temperature variation
  • Material: Precision-engineered aluminum housing with corrosion resistance
  • Aesthetic Impact: Creates a bold focal element with soft marquee-style radiance
  • Applications: Exterior architecture, covered hospitality lounges, entertainment structures, and gathering areas

The MQ2502 fixture’s adaptability allows designers to customize form and configuration for unique architectural spaces—demonstrating how Belfer lighting functions as both technical solution and sculptural feature.


Lighting Design Impact

The custom round marquee chandelier brings sophisticated charm to the barn’s outdoor seating area, merging Hollister’s brand aesthetic of effortless style with functional performance. Its warm illumination zone highlights the fireplace stonework, timber ceiling, and surrounding lounge space, creating a comforting ambiance ideal for relaxation or collaboration.

The wet-location construction ensures year-round reliability without compromising beauty. The blend of handcrafted quality and durable materials makes this installation both visually iconic and technically resilient—a lighting centerpiece for the headquarters exterior environment.

Orleans Hotel and Casino Las Vegas

Marquee theatre lighting at casino portico entrance

Project Overview

At the bustling Orleans Hotel & Casino in Las Vegas, architecture and atmosphere converge to create a striking arrival experience. To highlight the grandeur of its main entrance, the design team selected Belfer MQ2502 Marquee Lighting – Wet Location fixtures to frame the exterior portico with precision and elegance.

Installed continuously around the canopy perimeter, the MQ2502 system defines the architectural geometry of the entrance with a consistent, luminous rhythm that enhances both visibility and visual identity. Designed for wet-location environments, these fixtures deliver long-lasting performance under exposure to heat, moisture, and intense desert conditions—perfect for Las Vegas’s demanding climate.

The project demonstrates Belfer’s ability to merge architectural form and reliability into a cohesive lighting solution for iconic, high-traffic spaces.


Product Highlights: MQ2502 Marquee Lighting (Wet Location)

  • Fixture Type: 2×2 Medium Base Marquee Lighting System
  • Environment: Wet-location rated for outdoor exposure, extreme temperatures, and humidity
  • Construction: Precision-engineered aluminum housing with sealed, corrosion-resistant finish
  • Design Flexibility: Modular system supports continuous perimeter configurations
  • Optical Quality: Balanced, even illumination ideal for large-scale façade and canopy installations

Engineered for architectural integrity, the MQ2502 offers the durability and performance required for highly visible structures such as hospitality destinations, casino entrances, and entertainment venues.


Lighting Design Impact

At The Orleans Hotel & Casino, the MQ2502 fixtures create an unmistakable sense of arrival. Their even lighting distribution highlights the architectural depth of the portico and enhances the guest approach experience from the drop-off area below.

The wet-location rated construction ensures dependable operation in outdoor environments exposed to occasional precipitation and continuous ambient exposure, maintaining flawless aesthetic consistency under the bright Las Vegas skyline.

The result is an elevated exterior composition—bold, timeless, and unmistakably architectural.

Construction: J.A. Tiberti Construction
Photographer: Brett Drury Architectural Photography, Inc.

 

Hotel DuPont

Marquee theatre lighting at hotel entrance

Hotel DuPont, Wilmington, DE

Marquee theatre lighting at hotel entrance

Project Overview

At the historic Hotel DuPont, timeless architecture meets modern lighting performance. The renovation of the hotel’s main entrance included new Belfer MQ2502 Marquee Lighting – Wet Location fixtures installed beneath the metal canopy.

These fixtures provide elegant under-canopy illumination, ensuring even light distribution and visibility for arriving guests. Their durable design withstands year-round outdoor exposure while maintaining Belfer’s hallmark architectural refinement—enhancing one of Delaware’s most iconic landmarks with a balance of tradition and innovation.


Product Highlights: MQ2502 Marquee Lighting (Wet Location)

  • Wet-location rated for exterior use under exposed conditions
  • Precision-engineered aluminum construction for durability and consistency
  • Modular design supporting uniform canopy and façade lighting
  • Ideal for hotels, casinos, and commercial exterior applications

The MQ2502 system performs beautifully in architectural hospitality environments, blending long-term durability with aesthetic precision.

The Asbury Hotel

Marquee theatre lighting at hotel entrance overhang

The Asbury Hotel, Asbury Park, NJ

Marquee theatre lighting at hotel entrance overhang

Discover the charm of The Asbury Hotel, an inviting oasis along the iconic Asbury Park, NJ boardwalk. Our unique wet location Marquee Lighting, nestled under the awning, effortlessly guides your way into this cozy enclave. Experience the warm, inviting ambiance it provides, setting the perfect mood for unforgettable moments and memorable experiences. Embrace the magic of The Asbury Hotel, your gateway to the delights of New Jersey's famed coast.

Interior Design: Bonetti/Kozerski Architecture
Architecture: Anda Andrei Design and Bonetti/Kozerski Architecture
Photo: Nikolas Koenig 2015