Concession Stand Lighting

Custom concession stand marquee lighting creates bold visibility and enhances branding in commercial spaces such as restaurants, food courts, stadiums, and theaters. Belfer designs LED marquee fixtures that draw attention to counters and service areas, delivering both eye-catching design impact and energy-efficient performance. Ideal for hospitality and entertainment venues seeking durable, custom lighting solutions that elevate the concession stand experience.

The Vault

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Marquee Lighting around the bar at The Vault at 8 Horses Lounge

The Vault - 8 Horses Lounge, Boise, ID

Featuring MQ2504 Recessed Marquee Lighting above the Bar (opens in new tab)

Marquee Lighting around the bar at The Vault at 8 Horses Lounge

The 8 Horses Lounge in downtown Boise is a remarkable fusion of history and modern design. This innovative venue breathes new life into the old Boise City National Bank building, where a team of eight horses once transported heavy sandstone blocks for its construction. The integration of black powder-coated Belfer Marquee lighting enhances the unique architectural features, creating an inviting atmosphere for patrons. This project exemplifies how modern lighting solutions can honor historical spaces, making them relevant and enjoyable for today's community. Discover how history and design converge in commercial spaces.

Design: Pepper Design Co.

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Wahlburgers, Nationwide

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Marquee theatre lighting at restaurant overhang at Wahlburgers in Milwaukee WI

Wahlburgers, Nationwide

Featuring MQ2502 LED Marquee Lighting in Awnings, Canopies and Entrances of National Chain (opens in new tab)

Marquee theatre lighting at restaurant overhang at Wahlburgers in Milwaukee WI
Wahlburgers, Milwaukee WI

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Project Overview

Belfer Lighting partnered with Wahlburgers restaurants nationwide to design and deliver custom MQ2502 LED marquee lighting that reflects the brand's bold personality and welcoming atmosphere. Deployed across diverse formats — from standalone entrances and canopy overhangs to shopping mall food court locations — the goal was to create indoor or outdoor marquee lighting solutions that enhance visibility, durability, and guest experience at every touchpoint.

Installations span a wide range of environments, including a cloth canopy at Wahlburgers Milwaukee, WI, architectural metal canopies at the Mall of America in Bloomington, MN, Springfield, MA, and Garden City, NY as well as counter installations at food courts in Logan Airport in Boston, the  Chicken Ranch in Jamestown, CA; Absecon, NJ; and the Inn of the Mountain Gods in Mescalero, NM - demonstrating the MQ2502's versatility across restaurant entrance lighting, under canopy lighting, and high-traffic food court applications.

LED Marquee Lighting for Entrance Lighting
First impressions matter. At Wahlburgers, Belfer installed custom LED restaurant entrance lighting to establish a strong brand presence and invite guests inside with a vibrant, eye-catching glow. These fixtures provide both function and visual identity, helping every location stand out day or night, whether in a standalone building or an airport concourse.
LED Marquee Lighting for Under Canopy Lighting
Each location's canopies are illuminated with precision-engineered under canopy lighting that balances style and performance. The canopy lighting emphasizes the architectural lines of the building while reinforcing Wahlburgers' signature modern-casual look across both indoor or outdoor marquee lighting applications.
LED Marquee Lighting for Shopping Mall Food Courts
For concession and counter areas inside shopping mall food courts and airports, Belfer designed LED marquee lighting that enhances visibility, efficiency, and customer engagement in high-traffic, indoor commercial environments. The result is a welcoming atmosphere that feels energetic, dynamic, and distinctly Wahlburgers — even within the shared visual landscape of a food court.
Product Highlight: MQ2502 2x2 Medium Base Marquee Lighting
The MQ2502 Marquee Lighting fixture by Belfer Lighting is a durable, high-performance solution engineered for indoor or outdoor marquee lighting applications, including restaurant entrances, under canopy installations, and shopping mall food court environments.
  • 2x2 medium base marquee lighting configuration
  • Suitable for both indoor and outdoor applications
  • Compatible with energy-efficient LED lamp options
  • Durable extruded aluminum construction for long-lasting performance across varied environments
  • Lamp spacing options: 6 inches on center, 12 inches on center, or custom spacing
  • Finish options: satin aluminum powder coat, white powder coat, black powder coat, titanium powder coat, oil rubbed bronze powder coat, custom finishes available
  • Order by the foot with straight, mitered, or curved run configurations
  • UL and CUL Listed Damp Location; Wet Location rating available for outdoor entrance and canopy use
Custom Capabilities
This nationwide rollout highlights Belfer's ability to scale custom solutions across multiple restaurant locations while maintaining consistency and quality.
Every Wahlburgers installation features:
  • Custom fabricated LED marquee fixtures tailored to entrances, canopies, or food court concession stands
  • Energy-efficient LED systems for long-term performance
  • Durable materials and design to withstand heavy use and varied indoor or outdoor environments
  • Lighting that reinforces brand identity across all locations, from standalone restaurants to shopping mall food courts and airport terminals
Design Considerations
  • Brand consistency: MQ2502 marquee lighting reinforces Wahlburgers' visual identity across dozens of nationwide locations
  • Environmental versatility: The fixture performs reliably across standalone restaurants, airports, and shopping mall food courts
  • Indoor and outdoor performance: UL and CUL Listed for Damp and Wet Location ensures durability in both interior food court settings and exterior canopy applications
  • Visibility and wayfinding: Entrance and under canopy lighting establish a strong, recognizable presence for guests day or night
  • Scalable custom fabrication: Belfer's ability to tailor fixture length, finish, and configuration supports consistent rollout across diverse architectural conditions

Lighting That Defines a Brand

Belfer Lighting understands that in hospitality and dining, lighting is more than illumination—it’s part of the experience. At Wahlburgers nationwide, LED marquee lighting creates atmosphere, drives visibility, and strengthens the brand’s connection with its guests.

 

Marquee Lighting at the entrance to Wahlburgers in Garden City NY
Wahlburgers, Garden City, NY
Under canopy lighting reinforcing brand identity at Wahlburgers, Mall of America
Wahlburgers, Mall of America, Bloomington, MN
Restaurant entrance lighting welcoming guests at Wahlburgers, Chicken Ranch, Jamestown, CA
Wahlburgers, Chicken Ranch, Jamestown, CA
Marquee Lighting at the entrance to Wahlburgers at Logan Airport in Boston MA
Wahlburgers, Logan Airport, Boston MA
Marquee Lighting at the entrance to Wahlburgers in Springfield MA
Wahlburgers Springfield MA
Indoor marquee lighting enhancing a shopping mall food court location at Wahlburgers, Inn of the Mountain Gods
Wahlburgers, Inn of the Mountain Gods, Mescalero NM
Marquee Lighting at the entrance to Wahlburgers in Absecon NJ
Wahlburgers, Absecon NJ

Juniors Cheesecake, New York

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Marquee theatre lighting at restaurant entrance

Junior’s Cheesecake, New York City, NY

Featuring MQ2502 Marquee Lighting under Entrance Canopy (opens in new tab)

Marquee theatre lighting at restaurant entrance

At Junior’s Cheesecake in New York City, Belfer Lighting delivered a custom marquee lighting solution that enhances both brand identity and guest experience. Known for its iconic atmosphere, Junior’s required lighting that was as bold and memorable as its world-famous desserts.

Marquee Lighting

To highlight the vibrant entrance and concession areas, Belfer integrated custom marquee lighting that draws attention to the cheesecake counters and service zones. The LED marquee lighting not only provides visibility and function, but also creates a striking visual effect that captures the energy of New York dining culture.

Custom Capabilities

Belfer’s design approach balanced retro-inspired style with modern LED technology, creating a solution that pays tribute to classic marquee design while delivering performance and efficiency.
Key features included:

  • LED marquee lighting for branding and visual impact

  • Energy-efficient LED systems for long-term durability

  • Custom fabrication tailored to the restaurant’s layout and brand aesthetic

  • Architectural integration to ensure harmony with Junior’s design identity

Lighting That Defines Experience

Belfer Lighting specializes in creating environments where design, function, and brand storytelling come together. At Junior’s Cheesecake, the marquee lighting doesn’t just illuminate—it sets the stage for an unforgettable customer experience, making the space as iconic as the desserts themselves.

Jenkinsons Boardwalk, Point Pleasant Beach, NJ

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Marquee Lighting at the beach entrance to Jenkinsons in Point Pleasant NJ

Jenkinsons Boardwalk, Point Pleasant Beach, NJ

Featuring MQ2502 Marquee Lighting at Beach Resort & Amusement Park (opens in new tab)

Project Overview

Along the iconic Jenkinson’s Boardwalk in Point Pleasant Beach, the lights of the amusement area define its energy and festive spirit. The Fun House—one of the boardwalk’s most recognizable attractions—uses architectural lighting to express that sense of excitement and place.

To achieve this lively yet refined illumination, the design team selected Belfer’s MQ2502 Marquee Lighting – Wet Location fixtures for installation outdoors around the perimeter canopies. Powder coated to endure coastal weather conditions, these fixtures provide brilliant and reliable marquee illumination that enhances visibility and visual rhythm throughout the façade.

Each MQ2502 fixture contributes to a continuous architectural ribbon of light, capturing the essence of Jenkinson’s vibrant nighttime identity while ensuring performance that withstands wind, salt, and moisture from the nearby Atlantic coast.

Product Highlights: MQ2502 Marquee Lighting (Wet Location)

  • Constructed for Performance: Wet-location rated for long-lasting operation in high-humidity and coastal environments
  • Design: 2×2 modular configuration suitable for exterior mounting on canopy and façade applications
  • Finish Options: Multiple powder coat finishes available for durability and architectural coordination
  • Lamp Configuration: Medium base design offering variable output and color temperature selections
  • Purpose: Engineered for outdoor marquees, entertainment venues, retail canopies, and hospitality façades

The MQ2502 fixture delivers reliable performance while maintaining visual consistency with surrounding architectural lighting schemes—ideal for entertainment destinations exposed to marine conditions.

Lighting Design Impact

The exterior canopies surrounding the Fun House come alive with the consistent, warm output of the MQ2502 system. The upward and outward projection of the marquee lighting defines the structural edges with clarity and glow, helping the Fun House stand out among neighboring attractions.

By combining festive presence with architectural control, Belfer’s MQ2502 fixtures achieve the ideal aesthetic for boardwalk architecture—balancing nostalgic charm with modern lighting technology. Their wet-location durability ensures year-round performance despite rain, salt air, and constant seaside exposure.

Marquee Lighting at the beach entrance to Jenkinsons in Point Pleasant NJ
Marquee Lighting at the beach entrance to Jenkinsons Boardwalk in Point Pleasant NJ
Marquee Lighting at the beach entrance to Jenkinsons in Point Pleasant NJ