At Junior’s Cheesecake in New York City, Belfer Lighting delivered a custom marquee lighting solution that enhances both brand identity and guest experience. Known for its iconic atmosphere, Junior’s required lighting that was as bold and memorable as its world-famous desserts.

Marquee Lighting

To highlight the vibrant entrance and concession areas, Belfer integrated custom marquee lighting that draws attention to the cheesecake counters and service zones. The LED marquee lighting not only provides visibility and function, but also creates a striking visual effect that captures the energy of New York dining culture.

Custom Capabilities

Belfer’s design approach balanced retro-inspired style with modern LED technology, creating a solution that pays tribute to classic marquee design while delivering performance and efficiency.
Key features included:

• LED marquee lighting for branding and visual impact

• Energy-efficient LED systems for long-term durability

• Custom fabrication tailored to the restaurant’s layout and brand aesthetic

• Architectural integration to ensure harmony with Junior’s design identity

Lighting That Defines Experience

Belfer Lighting specializes in creating environments where design, function, and brand storytelling come together. At Junior’s Cheesecake, the marquee lighting doesn’t just illuminate—it sets the stage for an unforgettable customer experience, making the space as iconic as the desserts themselves.