Project Overview
The BCBS Live Blue Retail Store combines healthcare services with a modern retail experience, offering an approachable, customer-focused environment. Belfer Lighting partnered with the design team to create an eye-catching lighting solution using MQ2502 hanging marquee fixtures above key product displays. These fixtures add a warm, inviting glow and a touch of retro-inspired style, guiding visitors through the store’s curated offerings.
Lighting Solution
Belfer’s MQ2502 marquee fixture was adapted for suspended mounting, creating visual interest and a distinct design element. Installed above product displays, these fixtures provide both functional illumination and decorative sparkle, making the display zones stand out without overwhelming the space.
Fixture Specifications:
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Model: MQ2502 Hanging Marquee Fixture
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Socket Type: Medium base (E26)
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Lamping: Compatible with LED or decorative filament bulbs
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Mounting: Pendant-style suspension above display counters
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Finish: White Powder Coat finish
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Application: Retail accent and feature lighting
Design Intent
The lighting concept for the Live Blue Retail Store was to blend hospitality-style warmth with retail functionality. The MQ2502 fixtures add an inviting element of nostalgia while providing targeted illumination that draws attention to merchandise and key product areas. The decorative bulbs enhance the brand’s approachable, modern aesthetic, making the space more engaging for customers.
Installation Highlights
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MQ2502 fixtures suspended on custom mounts above displays
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Even spacing creates visual rhythm across product zones
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Warm LED filament lamps used for decorative sparkle and energy efficiency
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Integrated with overall store lighting scheme to balance ambient and accent lighting
Results
The MQ2502 hanging marquee lighting successfully combines design flair and functional retail lighting, enhancing the shopping experience and giving the BCBS Live Blue store a memorable, distinctive atmosphere. The marquee-inspired fixtures contribute to the store’s brand identity and retail storytelling.
Architecture and Design: Helix Architecture and Design
Design: Willoughby Design, Inc.